I spend a lot of time reviewing CVs free of charge, and sure; when you run a business you need to make money, but we also are in the industry to offer useful free advice to ensure our company has a good reputation — not scare people into giving us money. Michael, My name is Michael, I am an Executive Resume Analyst and have reviewed over 20, resumes throughout my career. Because many candidates have difficulty viewing their resume objectively as a marketing tool, it is my job to evaluate how well your document distinguishes you from your competition.
Before I begin the critique, I would like to warn you about my style because my comments can seem frank. But the reality is that the job market is very competitive now, so I find it beneficial to help you develop your resume by being direct. In the analysis below, I have outlined the weaknesses I currently see in your resume, which include the lack of focus with regards to accomplishments and missing introduction, but these are not all.
You are completely missing the most important part of a resume: The summary statement is the most-read section of an entire resume; it is your ticket to the interview. This section both provides a quick and comprehensive look at your strengths from the beginning of the resume and acts as a keyword-rich area that enables your resume to be quickly found by HR technology on the internet.
Michael, this introductory section is increasingly important to employers as the job market becomes more competitive, and they have to read through more and more resumes each day. Your job descriptions are much too generic and unexciting to support your extensive and impressive background as a high-caliber Marketing Manager or Director.
Employers want detail, and need to clearly see how you are better than the other candidates with similar experience. To be effective and create excitement, it needs to be results-based: Employers are looking for results. They want to know you have solved problems similar to theirs and that you achieved the results for which they are looking. What are the results? What are the tangible outcomes?
This is the focus that your resume lacks. You need to paint a vivid and informative picture that successfully captures the full scope of your achievements and value in an effective and logical manner. Believe me, your competition is not hiding their lights under baskets, so neither should you.
Because you are targeting Manager or Director level positions, where you need to be focused on strategic thinking along with many other different constituents, your accomplishments need to put more emphasis on specific, measurable highlights that reflect your ability to produce great results regardless of external factors. Employers look for potential in the quantitative evidence you show of your success. Please note that I am NOT critiquing your background, experience, or potential for success.
Your resume needs to be assertive in showing prospective employers how you would be of value to them, because no matter how good you are at your job, the resume is what really lands the interview. The five main aspects within a distinguished summary indicates: This strategy separates the duties from the results and really highlights your key accomplishments, making them easy to find when the resume is quickly scanned. The language could be MUCH stronger. In the active voice, the subject acts.
In the passive voice, the subject is acted upon. The active voice is more natural, direct, vigorous and emphatic — traits you want your resume to have in tone. The vast majority of resumes are handled now by resume databases whether online or Human Resource Information Systems within companies. One of them is a preference for sans serif font styles.
Change the font to something that is sans serif and avoid the default Times New Roman or other serif fonts. Jamie, your resume is your self marketing tool. It gets you in the door. It must be strong on ALL levels in order to achieve the best results. You are in need of a self-marketing brochure — one that shows your high caliber. Why does that employer want to interview YOU? You need to be MUCH more active in pulling out your forte — things that will show potential employers what they get for their investment your compensation.
What can you bring to the table that your competition cannot? What sets you apart? Need your resume reviewed? Get the review from a professional resume writer, not a salesperson who uses a form letter. I actually wrote a very candid and maybe a little harsh blog post about The Ladders and their practices back in January. I, too, fell prey to The Ladders. The resume was rather poorly written, did not have the correct facts and data as requested, and here is the kicker: When I told the ladders of this, they stated that it was professional but then gave me my money back.
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Resumes with pictures, graphics, logos, or multiple columns can be incompatible with the kinds of computerized systems companies use to store resumes. In this case, recruiters might not be able to read your resume.
For example, resume writers who are out of touch might use an objective statement instead of an executive summary and/or a descriptive title at the top of the resume top; .
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