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Marketing Dissertation Topics

20 Topics on Consumer Behavior for a Critical Thinking Essay

❶Analysis of change in behaviour of customers in offline and online marketing.

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Use it as an example or as a template for your assignment. The more detailed guide on how to write a critical thinking essay on consumer behavior will further ensure that you get a great grade for your essay. Not long ago, consumers used to focus simply on products functions or attributes before selecting a place to shop at.

This has changed recently as now consumers demand added beneficial elements. One aspect which they desire the most is a pleasant atmosphere as they shop. It can also be described as a design which produces emotional effects on the buyer, enhancing their purchasing probability.

Based on these definitions, it is safe to say that an attractive and impressive atmosphere has the power to create an enjoyable experience among consumers, positively affecting their buying decisions and incurring retailers more revenue.

A majority, if not all, should be present to ensure consumers a good shopping experience and keep them captivated enough to come back for more in the future. First off, cleanliness is vital for the atmosphere of the store. Customers are bound to create negative word of mouth if they notice even the slightest speck on product displays or floors. Styles and tempos of music can influence consumers to buy more at retail outlets.

Moreover, pleasant music can lengthen consumption time whereas loud music will drive them away. As music selections and their sound levels differ based on gender as well, stores need to put much thought into what they play in order to ensure buyers of a great environment. Appearances are also taken into consideration while shopping in traditional stores. Lighting goes beyond highlighting products to generating excitement and positively impacting consumer purchasing behavior. Consumers tend to touch products when good lighting shines on them to assess quality.

Color is also important for building feelings and affecting consumer attitudes as it has the power to stimulate memories, thoughts, and experiences. For instance, red tends to portray negativity and tension, which is why it is hardly used in comparison with greens and blues.

Finally, products are displayed in a way that attracts customers to make impulse purchases. In fact, design and display of products contribute one fourth sales of the outlets. Unfortunately, not many store owners understand the value of the atmosphere and its impact on consumer behavior. As a result, they remain stagnant and refuse to change. On the other hand, some stores make wrong decisions that cost them their clientele.

Therefore, this is one aspect that needs to be tackled with care so that stores can truly reap benefits. Retrieved 26 March , from http: Consumer Behaviour 1st ed. Upper Saddle River, N. Decoding the new consumer mind. Schwartz, Barry , The Paradox of Choice: Belief Systems, Religion, and Behavioural Economics. You can choose topic for your relationship marketing dissertation topic from any of the topics listed below:. Branding entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product but mostly a purchase is made by focusing on quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished on the basis of the former being one of the fundamentals of marketing strategy.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will in turn help to improve the value and brand perception of a company. Branding provides companies a competitive edge over the rest of the organizations and has proved to be a very popular topic for research among both undergraduate and postgraduate students.

Direct marketing is a tool that allows businesses and non-profit organizations to directly communicate with customers. Below is a list of topics that you can base your dissertation on under the direct marketing theme. Firms have to adopt different techniques while operating in different cultures.

Before introducing any product, it is vitally important for companies to analyse the cultural aspect of the market. This has become a very important and deciding factor for the successful operation of a business. Cultures have deep impact on consumer behaviour, and play a key role in shaping the buying behaviour as well as the attitude of customer.

Some intriguing and current dissertation topics in the field of cultures and marketing are given below:. When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that had been intrinsic to traditional marketing had to be bent to accommodate the needs and demands of the new marketing platform.

However, organizations need to ensure privacy of their consumers on the internet to avoid losing their trust. Companies are now in an era where they can interact with the consumers and their demands and devise subsequent marketing strategies.

Online marketing is now a powerful marketing tool; and allows organizations to develop specific strategies to suit the needs of their consumers. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Price, product, promotion and place are also known as the four pillars of marketing. These four factors 4Ps are the key ingredients of a successful marketing strategy since they allow for an in depth analysis of both the market and marketing strategies concerning any particular product.

The companies analyse the culture, the product itself and the pricing of other similar products to gain a competitive edge for their business and production processes. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:.

Studying consumer behaviour helps businesses to improve their marketing strategies by understanding the problems of a consumer with specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Study of consumer behaviour is very interesting, and therefore provides an ideal topic for dissertations.

Social networks Facebook, LinkedIn, and Twitter have played a decisive role towards how people use the internet and make online purchases. However, it should be noted that there are a variety of challenges which are being faced by organizations using social media as a tool to market their products and services.

The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:. People nowadays are more concerned about the firm behaviour and use of ethics employed by their marketing experts.

Organisations are more concerned about their corporate social responsibility programmes and the values of the society.

There are various ethical concerns which organisations must abide by in order to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:. Your email address will not be published. Computing Engineering Dissertation Topics. Marketing Dissertation Topics Published by Admin at. Introduction The purpose of a dissertation is to add to the existing body of literature by keeping a narrow focus of research so that the encompassing research is not only manageable but also addresses various limitations including time constraints.

Marketing Dissertation Topics for Impact of product packaging on organizational sales: This research will be focusing on how product packaging color, shape and other attributes influences consumer purchase decision which in return increases or decreases the sales of the organization Impact of e-marketing on influencing consumer purchase decision: Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success Purpose: Assessing the impact of integrated marketing communication on consumer impulsive buying behavior Purpose: You can choose topic for your relationship marketing dissertation topic from any of the topics listed below: The Usefulness of Relationship Marketing: To what extent have organizations incorporated the club style membership schemes for their customer?

An Analysis of the Honda Motor Company. The interrelationship between switching costs and resistance of consumers to switch brand loyalty.

Loyalty schemes and their relationship with sales. Maintaining Customer Relations through Relationship Marketing. A case of ASDA. How is customer loyalty affected if the customer goes for online shopping rather than visiting the store? How can stores increase loyalty through relationships? How can brand equity be maintained? Do customers trust brands blindly?

Conventional banks and rebranding. What are the ethics of brand marketing strategies? Effect of branding on consumers of Coke and Pepsi. Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

How does the behaviour of management harm brand equity? What is role of innovations in managing brand equity? Investigation of importance of brand and reliability in automotive industry, with specific focus on Toyota. Do leading brands need to introduce innovative products? How can consumers understand the brand image of an organization? Corporate Social Responsibility and Brand Management: A case of Nestle. How loyalty schemes help businesses to sell directly to customers? Response of consumers to audio guided telemarketer: An analysis of biasness.

How customers can protect themselves from deceitful direct marketing techniques? Effect and implications on consumers. Do customers respond differently to direct and digital marketing?

The relationship between the duration of a voice message on the success of tele-marketing? A case of mobile industry. How direct marketing help the organisations in maintaining good relationship with customers?

Marketing across Cultures Dissertation Topics Firms have to adopt different techniques while operating in different cultures. Some intriguing and current dissertation topics in the field of cultures and marketing are given below: Impact of culture on the trading market.

A case of General Motors through an analysis of the imports and exports. What is impact of language on the identity of a brand? A case of Coca-Cola. Amalgamating regional differences within the national culture of marketing. The impact of collectivism and individualism on purchasing of mobile phones. A cross cultural analysis of marketing techniques across cultures.

Cross-cultural marketing with specific focus on FMCG. Impact of belief, religion and values upon business across the world. Application of marketing mix in a culturally diverse society. Disadvantages of using same marketing tact in different markets. Cultural difference and the subsequent effect on super markets across United Kingdom. Critical analysis of cultural differences and marketing.

Online Marketing Dissertation Topics When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that had been intrinsic to traditional marketing had to be bent to accommodate the needs and demands of the new marketing platform. Organizations and their use of personalized products. The role of online marketing in sales. An analysis of the perception of consumers through customized products. Implications and Application of Online Marketing.

How can companies overcome the hate speech of dissatisfied customers? What attributes are preferred by customers for online search, purchasing and comparison? Relationship between brand equity and consumer perception of products.


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DECLARATION I hereby declare that the thesis titled “The Impact of Factors Influencing the Buying Behaviour on the Development of Marketing Strategies For Luxury Fashion Products - A Study of the Urban Youth in Select Cities of India” submitted for the Award of Doctor of Philosophy (PhD) in Business Management at D.Y. Patil University, Navi .

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Marketing Dissertation Topics for Impact of product packaging on organizational sales: case study of UK retail sector this research focuses on the analyzing the impact of integrated marketing communication on consumer impulsive buying behavior. “Our expert dissertation writers can help you with all stages of the dissertation writing. These critical thinking essay topics on consumer behavior will help you choose or compose one on your own. Check them, there is also a sample essay attached. Buy Presentation Dissertation Abstract Doctoral Dissertation Thesis Proposal Dissertation Proposal Thesis Help Dissertation Help GCSE coursework.

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business concerns end with consumers and consumer satisfaction. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Consumer buying behaviour has become an integral part of strategic market planning. EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOUR: INTERNATIONAL FOOTWEAR MARKET COMPARISON Master Thesis Made by: Egle Petrauskaite (IM) thesis by giving useful comments, insights and information for the investigation. Firstly, I am purchase behaviour which is influenced by shoe brand .